Boston Proper is a women’s retail store that proudly dresses the fearlessly feminine, distinctively chic lady who will don Boston Proper’s clothes with confidence. They want their women to wear it like no one else.
Prior to working with SmarterHQ, Boston Proper was running a cart abandonment campaign with their ESP. Because they weren’t getting proper reach, timing, or successfully pulling products into their email, they sought the help of SmarterHQ to a run a new and improved cart abandonment campaign that increased conversion.
With a single drip cart abandonment program, Boston Proper sent personalized emails to remind abandoners of items they had shown interest in before leaving the site. With this personalized messaging, the retailer’s reach increased by 24%, conversion increased 13%, and last-click revenue increased 81%.
“With SmarterHQ we’ve significantly increased our email marketing revenue by paying attention to those customers who had difficulty pulling the trigger during checkout,” said Shauna Graham, Manager of Digital Commerce at Boston Proper. “Honing in on these shoppers has allowed us to extend our reach and convert those customers who have shown interest, but still need that extra nudge.”
Having seen this campaign result in $5.66 revenue per email, Boston Proper is confident that SmarterHQ’s personalization engine allows them to target their fierce audience with relevant, personalized emails.