“Personalization”

Personalization

Why Financial Services Needs Behavioral Marketing

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In today’s digital age, consumers prefer to manage their financial lives online. Whether that means opening a new account, applying for a loan, or optimizing investment strategies, consumers like the ease and convenience of accessing everything at their fingertips. With the rise of FinTech,...

Personalization

4 Priorities for Retail Marketers in 2017

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Ah, December. When holiday sales are in full swing, Q4 is coming to an end, and retail marketers are finalizing their strategies for 2017. Feeling...

Personalization

Individualized Interaction Management is the Key to True 1:1 Marketing

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The Customer Journey—we’ve all heard it. For the last decade, the retail industry has been obsessed with this idea of 1:1...

Personalization

8 StoreFront Campaigns to Unify the Customer Experience

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The modern, hyper-connected shopper is often deprived of a unique customer experience. With consumers doing much of their shopping across multiple...

Personalization

The Path to Personalization: Using context to enable basic personalized communications

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In the increasingly competitive retail battlefield, shoppers are resoundingly demanding more personalized experiences, and retailers are scrambling...

Personalization

Contextual Marketing Bridges the Gap between Customer Experience and Marketing

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According to Gartner, 89% of brands plan to compete on customer experience within the next year to win brand loyalists and meet customer needs to...

Personalization

Infographic: The Cost of Annoying your Customers with Email

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In the increasingly competitive retail battlefield, shoppers are resoundingly demanding more personalized experiences, and retailers are scrambling...

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