“Predictive-Analytics”

Predictive Analytics

Six Ways Marketing Models Can Immediately Improve Results

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In an era where big data and technological innovation are unlocking what seems like a new capability every day, it’s increasingly difficult to discern between a long-lasting trend and a fleeting fad. More practically speaking, for marketers, it muddies the waters when determining where to make...

Predictive Analytics

Customer Intelligence: Understanding Your Customers Through Data

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Long before digital marketing, marketers focused on the question of “who” someone was to a brand. The primary way to define “who” was through...

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