“Smarter-Spotlight”

Smarter Spotlight

Smarter Spotlight: 3 Pro Tips for a Personalized Welcome Series

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Last week on Smarter Spotlight, we discussed how to optimize your website for conversion using Geo-targeting. This week, we’re going to talk first impressions and how to ensure you’re making the most of your Welcome Series. A wise man once said “You never get a second chance to...

Smarter Spotlight

Smarter Spotlight: How to Cater to 7.5 Billion People Using Geo-targeting

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Last week on Smarter Spotlight, we discussed the importance of using an Email Collection Lightbox on your eCommerce site to capture and retain new...

Smarter Spotlight

Smarter Spotlight: How to Use an Email Collection Lightbox Effectively

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Last week on Smarter Spotlight, we took a look at 6 Fixes for High Checkout Abandonment and how marketers can create a smoother, more seamless...

Smarter Spotlight

Smarter Spotlight: 6 Fixes for High Checkout Abandonment

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Last week on our Smarter Spotlight series we dug into everyone’s favorite campaign--Cart Abandonment. This week, we’ll be taking a look at a...

Smarter Spotlight

Smarter Spotlight: Cart Abandonment

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Consumers are more distracted than ever thanks to the availability of information at our fingertips. For the eCommerce industry, this means shoppers...

Smarter Spotlight

Smarter Spotlight Series Kickoff

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We live in a hyper-connected world. The consumer now has more options, more choices and more distractions, causing a seismic shift for brands. With...

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