“Smarter-Spotlight”

Smarter Spotlight

Smarter Spotlight: How to Use an Email Collection Lightbox Effectively

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Last week on Smarter Spotlight, we took a look at 6 Fixes for High Checkout Abandonment and how marketers can create a smoother, more seamless checkout process. This week, we’re going to focus on a simple, but extremely effective web campaign that everyone is familiar with: Email Collection...

Smarter Spotlight

Smarter Spotlight: 6 Fixes for High Checkout Abandonment

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Last week on our Smarter Spotlight series we dug into everyone’s favorite campaign--Cart Abandonment. This week, we’ll be taking a look at a...

Smarter Spotlight

Smarter Spotlight: Cart Abandonment

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Consumers are more distracted than ever thanks to the availability of information at our fingertips. For the eCommerce industry, this means shoppers...

Smarter Spotlight

Smarter Spotlight Series Kickoff

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We live in a hyper-connected world. The consumer now has more options, more choices and more distractions, causing a seismic shift for brands. With...

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