Finish Line is a leading athletic retailer in the U.S., offering a selection of brand name footwear, apparel and accessories. With more than 660 stores in 47 states, their customer dynamic varies far and wide, requiring the retailer to deliver relevant product assortments to their customers according to geographical location.
To create a personalized experience for their customers, Finish Line needed to leverage SmarterHQ’s Geo-Targeting campaign to dynamically change their website content based on the location of the shopper. Because of SmarterHQ for Web, in-store events, new store openings, promotions, back-to-school, weather and sports teams all influence their site content.
“Our success with SmarterHQ has come from really paying attention to what the customer is telling us through their behavior and being considerate of how they engage with the brand across all the channels. From there, we can continue the conversation in the appropriate way, “said Aaron Buchanan, Digital Personalization Manager at Finish Line.
Utilizing this campaign has resulted in 2x increase in revenue per session for Finish Line, who can now produce a captivating, individualized experience for their shoppers.