Personalization

Opinion: Should Retailers Give Apple Watch the Time of Day?

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The Apple Watch is the tech giant’s latest development in wearable technology. Because of Apple’s enormous influence on consumers and industries alike, many retailers are left wondering what, if any, developments they should make to ensure they’re not missing opportunities that could drive...

Personalization

Tweet Emotion: the Future of Omni-Channel Marketing

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Every day, we enable and push top retailers to tune into the opinions, preferences and behaviors of their customers and key audiences. Over the...

News

SmarterHQ Raises Additional $8 Million to Scale Predictive Marketing Platform

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SmarterHQ is backed by leading venture capital firms Simon Venture Group, Battery Ventures and strategic angel investors. SmarterHQ has raised a...

Customer Success

Value City Furniture Increases Shopping Cart Abandonment Revenue by 283%

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When we first started working with Value City Furniture, they expressed the growingly common retail need to move towards an omni-channel experience...

Personalization

Designing for Customer Intelligence-Infused Email

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The era of customer intelligence data is here and you’ve embraced it. Your team has outlined their strategy, the campaign roadmap is drawn up for...

Personalization

Retail Customer Intelligence: Harnessing Behavioral Data

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On behalf of data scientists, I have a confession to make. Despite what you’ve been told, we are not living in the midst of a “Big Data...

Personalization

The Imperative for CMOs to Own the Customer Experience

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Today’s shopper isn’t just connected, they’re hyperconnected. And while retailers would like to believe that this means they are that much more...

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