Holiday Marketing

Holiday Emails That Knocked Our Stockings Off

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Holiday season might as well be called “Email Season.” With brands across industries offering once-in-a-year deals during Black Friday and Cyber Week, the average shopper’s inbox is fuller than Saint Nick’s stomach after milk and cookies. The surplus of promotional emails sent during the...

Personalization

A 5-Step Guide to Moving Beyond Cart Abandonment

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Seven out of ten online shopping carts are left abandoned. This means abandonment presents a massive opportunity for brands to reengage shoppers and...

Predictive Analytics

Six Ways Marketing Models Can Immediately Improve Results

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In an era where big data and technological innovation are unlocking what seems like a new capability every day, it’s increasingly difficult to...

Holiday Marketing

INFOGRAPHIC: How the Holiday Season Changes Shopper Behavior

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Last year, at a Walmart in Houston, a brawl erupted as customers fought over who would take home the last Samsung big screen TV. There’s...

Personalization

How to Increase AOV by 24%, and More: The SmarterHQ Lookbook

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Brands often ask us “what kind of things can I do with SmarterHQ?” To us, that’s like someone with a blank canvas and a set of art supplies...

Personalization

Offer On? Seven Tips for Fine-Tuning Your Offer Strategy

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Offers are a necessary evil of retail. Sales and discounts can be equal parts beneficial and detrimental, often providing short-term gains that can...

Holiday Marketing

A Recipe for Happy Holidays: Six Must-Have Campaigns for Marketers

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With back-to-school and Labor Day in the rearview, the time for a swift pivot to holiday planning is upon us. According to the National Retail...

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