“Customer-Experience”

Personalization

Designing for Customer Intelligence-Infused Email

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The era of customer intelligence data is here and you’ve embraced it. Your team has outlined their strategy, the campaign roadmap is drawn up for the next three quarters and you can already imagine the revenue streams that will look great on a slide when you’re reviewing the quarter. Yet,...

Personalization

The Imperative for CMOs to Own the Customer Experience

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Today’s shopper isn’t just connected, they’re hyperconnected. And while retailers would like to believe that this means they are that much more...

Personalization

Groundhog Day in Marketing

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In commemoration of this week’s Groundhog Day, I wanted to offer all those marketers who – like Bill Murray – feel stuck in the same situation...

News

New SmarterHQ Platform Unites Customer Intelligence and Cross-Channel Marketing

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New platform equips retailers with a deep understanding of their shoppers, enabling consistent, meaningful conversations across multiple marketing...

Events

eTail Connect Preview: Three Can't-Miss Sessions

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We’re excited to be sponsoring eTail Connect next Monday in Orlando! It’s our first time attending this conference and we want to connect with...

Personalization

Contextual Marketing Bridges the Gap between Customer Experience and Marketing

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According to Gartner, 89% of brands plan to compete on customer experience within the next year to win brand loyalists and meet customer needs to...

Events

Three Must-See Shoptalk 2016 Sessions

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Our team is happy to be sponsoring Shoptalk this Sunday in Las Vegas! With more than 300 speakers, we narrowed it down to three can’t-miss...

Improve conversion by unifying your email & website with SmarterHQ

Creating consistency across your two biggest marketing channels means a better customer experience. A better customer experience means improved conversion, repeat business and long-term loyalty.

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