“Machine-Learning”

Personalization

Three Ways to Bring Service Back and Personalize Omni-Channel Marketing

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We’ve heard it before, more people are making purchases online, and that trend is continuing to grow rapidly. Online shopping means that the way that people interact with your brand is changing. Shopping experiences have become less personal and that can lead to less brand loyalty over time...

Predictive Analytics

Six Ways Marketing Models Can Immediately Improve Results

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In an era where big data and technological innovation are unlocking what seems like a new capability every day, it’s increasingly difficult to...

Personalization

Retail Customer Intelligence: Harnessing Behavioral Data

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On behalf of data scientists, I have a confession to make. Despite what you’ve been told, we are not living in the midst of a “Big Data...

News

Real-time Customer Personalization Platform SmarterHQ Raises $13 Million

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Venture capital firm Spring Lake Equity Partners leads investment round, bringing SmarterHQ’s total to more than $33 million in venture financing...

News

SmarterHQ Expands Product Recommendation Capabilities

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New features enable marketers to automate curated and personalized products to consumers using behavioral marketing software INDIANAPOLIS (March...

Improve conversion by unifying your email & website with SmarterHQ

Creating consistency across your two biggest marketing channels means a better customer experience. A better customer experience means improved conversion, repeat business and long-term loyalty.

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