“Marketing”

Events

eTail West Preview: 3 Can't-Miss Sessions

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As a sponsor at eTail West, we'll be hard to miss at the event. Take a minute to come by the SmarterHQ booth #606 in the Expo Hall to discuss how we help brands deliver the real-time, personalized experiences customers demand. If you can’t make it to our booth (or you simply can't get...

Personalization

Opinion: Should Retailers Give Apple Watch the Time of Day?

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The Apple Watch is the tech giant’s latest development in wearable technology. Because of Apple’s enormous influence on consumers and industries...

Personalization

In 2015, Technology Catches Up with Omni-channel Marketing

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This article was originally written by Michael Osborne and published by Multichannel Merchant on December 31, 2014. Read the original article...

News

Smarter Remarketer names new CEO and rebrands as SmarterHQ

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New name and leadership change reflects company’s growth, focus on customer intelligence for retail marketers INDIANAPOLIS (January...

Customer Success

Finish Line and JustFab in the Running for eTail’s Best-in-Class Award

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Worldwide Business Research has announced the finalists for the Etail Best-in-Class Awards, and both Finish Line and JustFab are in the lineup in the...

Personalization

The Imperative for CMOs to Own the Customer Experience

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Today’s shopper isn’t just connected, they’re hyperconnected. And while retailers would like to believe that this means they are that much more...

Personalization

Groundhog Day in Marketing

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In commemoration of this week’s Groundhog Day, I wanted to offer all those marketers who – like Bill Murray – feel stuck in the same situation...

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