Demystifying Customer Intelligence for Marketers
In the midst of the big data craze, a revolution is taking place in how retailers gain insights about customers, whether they interact with the brand online, in stores, or both.
In this webinar you'll learn:
- How to transition from reporting to data-driven decisions using predictive analytics
- Why success requires collecting the right data, creating informative derived attributes, making this data accessible in a timely manner, and building predictive models.
- Examples, drawn from real-world retailers, including shopping cart funnel management, shopping cart abandonment, marketing attribution, churn, and purchase propensity.