The Personalization Movement: From Customer Journeys to Individualized Interactions

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with Brendan Witcher, Principal Analyst with Forrester Research

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Brendan Witcher
Principal Analyst with Forrester Research

Jason Fordham
VP of Product with SmarterHQ

When is it...

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What's it about...

Jason Fordham, VP of Product with SmarterHQ, Brendan Witcher, Principal Analyst with Forrester Research, and Aaron Buchanan, Manager, Digital Personalization & Operations at Finish Line discuss how brands are making the move from customer journeys to individualized interactions to create true 1:1 marketing at scale. Learn how Finish Line uses SmarterHQ’s personalization engine to automate individualized interactions across web and email to deliver 2.5X in web effectiveness and a 50% increase in triggered email revenue.

What you'll learn...

  • Why individualized interactions deliver true 1:1 marketing
  • How to get started by automating real-time personalized messages
  • How Finish Line has increased revenue and customer loyalty with individualized personalization