Forrester: Total Economic Impact Report

SmarterHQ commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) that retailers may realize by understanding buyer behaviors and purchase triggers. To better understand the benefits, costs, and risks associated with using SmarterHQ, Forrester interviewed four customers with multiple years of experience using SmarterHQ.


In this study, you will learn:

  • The net profits for a composite organization with 100M in online revenue based on four customer interviews
  • How to evaluate the potential financial impact of SmarterHQ on their organizations, and
  • How to better understand the benefits, costs, and risks associated with using SmarterHQ