Best Practices

4 Pro-Tips to Using Year over Year Data to Create Loyal Customers

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70% of Millennials are frustrated with receiving irrelevant emails. Personalizing your communications to individuals is crucial to continue to engage and convert customers. In the past, brands could get by with mass marketing based on the collective pulse of the consumer, but, today, collecting and...

Best Practices

2018 is the Year Marketers Combat Customer Distractions

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It’s the year marketers must combat the attention spans of distracted customers. Let’s face it, it’s no longer enough to say the same thing to...

Best Practices

A/B Test Results: Personalizing Email Subject Lines

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Email marketing is one of the most effective way to engage and convert customers continuously. However, with today’s hyper-connected consumer,...

Movable Ink: 10 Best Practices for Email in 2018

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The following blog post was written by Forster Perelsztejn for MovableInk.com. Forster gathers sales data at Prospect.io in order to deliver powerful...

Smarter Spotlight

Smarter Spotlight: Mop-up Engaged Abandoners during Sale Events

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One of our favorite ways to help clients engage with customers is through what we like to call “mop-up” campaigns. Maybe you’re picturing a...

When is the best time to send cart abandonment emails?

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Cart and checkout abandonment emails are one of the most effective ways to retarget customers after they’ve left your site without making a...

SmarterHQ names Craig Sturgis as Vice President of Product

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Here we grow again! Just in time for the holiday season, we’re excited to share that Craig Sturgis has joined our company as Vice President of...

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