4 minute read
Best Practices , Travel & Hospitality

Leisure Travel: How to Personalize to Generation X and Baby Boomers

At this point, the travel industry has a pretty solid grasp on the Millennial travel mindset: they’re avid travelers and adventurers, seeking to explore new cultures and cuisines more than previous generations. In fact, Millennials and Gen Z seek experiential travel 49% more than Gen X and Baby...

SmarterHQ Team • October 29, 2019