5 minute read
Smarter Spotlight

Smarter Spotlight: Personalizing Your Blast Email Sends

Batch-and-blasts are still the bread and butter of many email marketing strategies. But the same-old method of sending the same messages to everyone isn’t making waves for brands like it used to. That’s because, thanks to digital innovations and names like Walmart and Amazon, customers have...

Kara Holthaus • June 07, 2018