Best Practices

How Omni Hotels Increases Bookings with Next Level Personalization

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The travel and hospitality industry has changed significantly since the dawning of the digital age. Travel agencies are now few and far between, while giants like Expedia and Hotels.com entice travelers with low prices and convenient booking. Meanwhile, digital channels have brought hotel...

Best Practices

Navigating the Cross-Channel Campaign Management Landscape

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With so many vendors to choose from for services like email, vendor management, CRM, and more, marketers often rely on third party research...

Customer Success

How Bloomingdale’s Stays Ahead of Amazon

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Amazon. The big dog. The unicorn. The Goliath. With virtually limitless inventory, unprecedented fulfillment speed, and diverse...

Smarter Spotlight

Smarter Spotlight: Product Nurture for Financial Services

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The digital age has allowed the financial services industry to thrive, giving consumers access to accounts, helpful tools, new products, and more...

Best Practices

Email Trends We’re Tracking in 2018

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We’re fortunate to have great clients utilizing SmarterHQ's platform to drive ROI and continuously evolve their marketing programs. In addition to...

Predictive Analytics

What is Predictive Marketing?

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According to a 2017 survey of merchandising professionals and category managers, ⅔ of of them consider personalization as a top priority to...

Personalization

Home Assistant Devices Add to Already Fragmented Shopper Journey, According to New SmarterHQ Survey

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Challenges for Retail Marketers Intensify as They Try to Recognize Consumers Across Channels INDIANAPOLIS, March 19, 2018 – With the emergence...

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