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12 Holiday Preview Stats for eCommerce

With the holidays around the corner, retail marketers are scrambling to get their strategy on track.  Part of the preparation for holiday season is industry research.  To make your jobs a little easier, we've gathered 12 significant holiday statistics for eCommerce in one post.  You're welcome.

1. According to a study by Accenture60% of shoppers want to receive real-time promotions while they are inside the store. 

2. Accenture also found that 54% of survey respondents said they are open to sharing personal information and shopping preferences with retailers, compared to 51% last year and 33% in 2014.

3. Omnichannel offerings could lead to more sales as 71% of shoppers who plan to use the "buy online and pick up in store" option said they are likely to purchase additional items during the store visit, according to Accenture.

4. Roughly 46% of shoppers appreciate relevant deals and discounts making personalization and data use critical according to a new survey from Signal.

5. Recent studies show that 78% of consumers will readily give marketers personal information during in-store purchases in exchange for more personalized e-commerce shopping experiences.

6. Just over 61% of shoppers who plan to spend $250 or more said they plan to make most or all of their purchases online this season, according to a new survey by SheerID.

7.  SheerID also found that 40% of consumers prefer free shipping as their discount of choice

8. 63% of consumers find it very important the products they buy are discounted according to the SheerID survey.

9. 84% of shoppers said they check amazon before looking or buying anywhere else according to SheerID.

10. Fung Global Retail & Technology and First Insight conducted a survey and found that roughly 65% of survey respondents believe the US presidential election will have a strong impact on spending in the second half of the year.  Respondents were divided on what the nature of that impact will be, with 33% forecasting a positive effect, 31% a negative effect and 35% a neutral effect. 

11. Deloitte forecasts that digital interactions will influence 67%, or $661 billion, of retail store sales this holiday season.

12. As many as 64% of consumers prefer to make holiday gift returns or exchanges in-store, versus 12 percent who prefer online, according to a study by location-based mobile platform Retale.