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SmarterHQ Wins 2020 MarTech Breakthrough Award for Best Content Personalization Software

INDIANAPOLIS, September 23, 2020 – SmarterHQ, a leading personalization platform, today announced that it has been selected as the winner of the “Best Content Personalization Software” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

SmarterHQ is a personalization platform built on a Customer Data Platform (CDP) infrastructure that makes it easy for marketers to increase revenue and customer relationships over time by powering highly relevant, cross-channel experiences. In just three steps, customer data is brought together into the platform in order to unlock endless segmentation possibilities to automate messages across different channels.

SmarterHQ helps leading brands in Retail, Travel & Hospitality, and Financial Services seize massive opportunities to match customers to content that interests them through any channel - whether it be browsed or carted products, categories, brands, complimentary or similar products, now on sale, back in stock, or low inventory.

“Customers expect convenient solutions, such as content personalized to them which makes shopping and purchasing easier and we're here to exceed these customer expectations, making it as easy as possible for marketers to truly tailor their messages and call to actions to each individual customer based on habits and data,” said Michael Osborne, President & CEO of SmarterHQ. “For instance, we can send push notifications or welcome back customers who haven't been on a particular site in a while with custom banner ads and discounts; we can alert customers with personalized website pop-ups, remind busy customers via email to return to a site to finish completing a financial application or even just ultimately entice consumers to make that purchase before the items they’ve browsed have sold out.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.

“Personalization is certainly one of the top MarTech trends this year and SmarterHQ is delivering an impressive breakthrough solution in this space, empowering marketers with personalized messages to drive increases in views, conversion, open rates, click through rates and average order value,” said James Johnson, Managing Director at MarTech Breakthrough. “SmarterHQ’s achievements in the MarTech space are notable and we are thrilled to recognize the Company with our ‘Best Content Personalization Software’ award. We look forward to what the future has in store for the team at SmarterHQ as they continue to drive innovation in the MarTech space.”

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About SmarterHQ

SmarterHQ is a personalization platform built on a CDP infrastructure that makes it easy for marketers to increase revenue now and customer relationships over time by powering highly relevant, cross-channel experiences. Trusted by leading brands such as Bloomingdale’s, Omni Hotels, Santander Bank, and DSW, SmarterHQ activates and unifies real-time multichannel data, identifies audiences quickly based on customer behavior and profile information, and automates personalized content across email, web, mobile push, print, and ad channels. Learn more at SmarterHQ.com.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.