“Best-Practices”

Best Practices

4 Pro-Tips to Using Year over Year Data to Create Loyal Customers

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70% of Millennials are frustrated with receiving irrelevant emails. Personalizing your communications to individuals is crucial to continue to engage and convert customers. In the past, brands could get by with mass marketing based on the collective pulse of the consumer, but, today, collecting and...

Best Practices

2018 is the Year Marketers Combat Customer Distractions

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It’s the year marketers must combat the attention spans of distracted customers. Let’s face it, it’s no longer enough to say the same thing to...

Best Practices

A/B Test Results: Personalizing Email Subject Lines

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Email marketing is one of the most effective way to engage and convert customers continuously. However, with today’s hyper-connected consumer,...

Best Practices

Banking Email Form Abandonment Timing

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According to Peter Wannemacher, Senior Analyst at Forrester, abandon rates for online banking applications are at an all-time high of 97.5%. To...

Best Practices

The Secret to Unifying Omni-Channel Experiences

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It’s no mystery that nowadays your customers are interacting with your brand in more varied and unpredictable ways than ever before. These...

Best Practices

5 Email Design Tips & Tricks

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Love at first sight. No, we aren’t talking about you and your high school sweetheart. We’re talking about emails, and how first impression can...

Best Practices

5 Email Trends We’re Tracking

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Gone are the days of a generic blast marketing campaign with bland layouts and little to offer an individual user. Email marketers continue to push...

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