“Best-Practices”

Best Practices

The Secret to Unifying Omni-Channel Experiences

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It’s no mystery that nowadays your customers are interacting with your brand in more varied and unpredictable ways than ever before. These interactions involve your customers transitioning between channels throughout a single purchase and throughout the entirety of their customer lifecycle. With...

Best Practices

5 Email Design Tips & Tricks

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Love at first sight. No, we aren’t talking about you and your high school sweetheart. We’re talking about emails, and how first impression can...

Best Practices

5 Email Trends We’re Tracking

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Gone are the days of a generic blast marketing campaign with bland layouts and little to offer an individual user. Email marketers continue to push...

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