“Best-Practices”

Best Practices

How Omni Hotels Increases Bookings with Next Level Personalization

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The travel and hospitality industry has changed significantly since the dawning of the digital age. Travel agencies are now few and far between, while giants like Expedia and Hotels.com entice travelers with low prices and convenient booking. Meanwhile, digital channels have brought hotel...

Best Practices

Navigating the Cross-Channel Campaign Management Landscape

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With so many vendors to choose from for services like email, vendor management, CRM, and more, marketers often rely on third party research...

Best Practices

Email Trends We’re Tracking in 2018

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We’re fortunate to have great clients utilizing SmarterHQ's platform to drive ROI and continuously evolve their marketing programs. In addition to...

Best Practices

4 Pro-Tips to Using Year over Year Data to Create Loyal Customers

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70% of Millennials are frustrated with receiving irrelevant emails. Personalizing your communications to individuals is crucial to continue to engage...

Best Practices

2018 is the Year Marketers Combat Customer Distractions

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It’s the year marketers must combat the attention spans of distracted customers. Let’s face it, it’s no longer enough to say the same thing to...

Best Practices

A/B Test Results: Personalizing Email Subject Lines

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Email marketing is one of the most effective way to engage and convert customers continuously. However, with today’s hyper-connected consumer,...

Best Practices

Banking Email Form Abandonment Timing

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According to Peter Wannemacher, Senior Analyst at Forrester, abandon rates for online banking applications are at an all-time high of 97.5%. To...

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