“Personalization”

Personalization

Home Assistant Devices Add to Already Fragmented Shopper Journey, According to New SmarterHQ Survey

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Challenges for Retail Marketers Intensify as They Try to Recognize Consumers Across Channels INDIANAPOLIS, March 19, 2018 – With the emergence of a seemingly new social media app, home assistant or another channel that gives buyers means to shop, a consumer identity crisis has...

Personalization

Apple’s Intelligent Tracking Prevention and What Marketers can do About It

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By now, you are probably painfully aware of the fact that Apple has released a feature for iOS Safari called “Intelligent Tracking Prevention”...

Personalization

Infographic - Millennials: Where they shop, How they shop, Why it matters

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The largest living generation, a body of digital natives, a population associated with communications, media and technology: millennials are...

Personalization

5 Reasons Consumer Banks Need a Behavioral Marketing Strategy

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Amazon. Uber. PayPal. Fitbit. Netflix. What do all of these successful companies have in common? Ease, convenience and most of all – an experience...

Personalization

Why Financial Services Needs Behavioral Marketing

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In today’s digital age, consumers prefer to manage their financial lives online. Whether that means opening a new account, applying for a loan, or...

Personalization

4 Priorities for Retail Marketers in 2017

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Ah, December. When holiday sales are in full swing, Q4 is coming to an end, and retail marketers are finalizing their strategies for 2017. Feeling...

Personalization

Individualized Interaction Management is the Key to True 1:1 Marketing

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The Customer Journey—we’ve all heard it. For the last decade, the retail industry has been obsessed with this idea of 1:1...

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