“Personalization”

Personalization

Infographic - Millennials: Where they shop, How they shop, Why it matters

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The largest living generation, a body of digital natives, a population associated with communications, media and technology: millennials are reshaping the economy and how companies conduct business with consumers. For retailers, this means an entirely different landscape between marketers and...

Personalization

5 Reasons Consumer Banks Need a Behavioral Marketing Strategy

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Amazon. Uber. PayPal. Fitbit. Netflix. What do all of these successful companies have in common? Ease, convenience and most of all – an experience...

Personalization

Why Financial Services Needs Behavioral Marketing

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In today’s digital age, consumers prefer to manage their financial lives online. Whether that means opening a new account, applying for a loan, or...

Personalization

4 Priorities for Retail Marketers in 2017

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Ah, December. When holiday sales are in full swing, Q4 is coming to an end, and retail marketers are finalizing their strategies for 2017. Feeling...

Personalization

Individualized Interaction Management is the Key to True 1:1 Marketing

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The Customer Journey—we’ve all heard it. For the last decade, the retail industry has been obsessed with this idea of 1:1...

Personalization

8 StoreFront Campaigns to Unify the Customer Experience

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The modern, hyper-connected shopper is often deprived of a unique customer experience. With consumers doing much of their shopping across multiple...

Personalization

The Path to Personalization: Using context to enable basic personalized communications

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In the increasingly competitive retail battlefield, shoppers are resoundingly demanding more personalized experiences, and retailers are scrambling...

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