“Predictive-Analytics”

Predictive Analytics

What is Predictive Marketing?

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According to a 2017 survey of merchandising professionals and category managers, ⅔ of of them consider personalization as a top priority to implement within the next year. And this is with good reason: brands can collect dozens or even hundreds of behavioral measures online to to make...

Predictive Analytics

3 Ways Machine Learning Can Improve Your Email Campaigns

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It is not news to anyone that the Retail and Financial Services landscapes are changing. For marketers, it is no longer sufficient only to...

Predictive Analytics

Product Recommendations from the Eyes of a Data Scientist

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Hey guys, Casey Barwell here. As a part of the Data Science team at SmarterHQ, I’ve been working closely on our most recent product launch—...

Predictive Analytics

Six Ways Marketing Models Can Immediately Improve Results

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In an era where big data and technological innovation are unlocking what seems like a new capability every day, it’s increasingly difficult to...

Predictive Analytics

Customer Intelligence: Understanding Your Customers Through Data

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Long before digital marketing, marketers focused on the question of “who” someone was to a brand. The primary way to define “who” was through...

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