“Smarter-Spotlight”

Smarter Spotlight

Smarter Spotlight: Product Nurture for Financial Services

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The digital age has allowed the financial services industry to thrive, giving consumers access to accounts, helpful tools, new products, and more with the click of a button. But when consumers consult a screen instead of a human face-to-face, they’re more apt to take their time deciding their...

Smarter Spotlight

Smarter Spotlight: Targeted Sales Series - Remove Inbox Clutter and Increase Conversions

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Shoppers LOVE a good sale, right? But you may have noticed your results from sales starting to drop. What used to drive people to stores and online...

Smarter Spotlight

Smarter Spotlight: Mop-up Engaged Abandoners during Sale Events

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One of our favorite ways to help clients engage with customers is through what we like to call “mop-up” campaigns. Maybe you’re picturing a...

Smarter Spotlight

Smarter Spotlight: How Product Recommendations Convert Loyal Customers

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In our last edition of Smarter Spotlight, we shared how the largest generation, millennials, engage with price reduction alerts for your brand that...

Smarter Spotlight

Smarter Spotlight: Why Millennials Prefer Price Reduction Alerts

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In our last edition of Smarter Spotlight, we switched our focus from eCommerce to the financial services industry to discuss how they can utilize a...

Smarter Spotlight

Smarter Spotlight: How FinServ Can Re-engage Customers with Form Abandonment

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In our last edition of Smarter Spotlight, we discussed product category and browse abandonment notifications and why marketers should be sending...

Smarter Spotlight

Smarter Spotlight: Why Marketers Should Be Sending Product, Category and Browse Abandonment Emails

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In our last edition of Smarter Spotlight, we discussed first impressions and how to ensure you’re making the most of your Welcome Series. This...

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