“Smarter-Spotlight”

Smarter Spotlight

Smarter Spotlight: How Product Recommendations Convert Loyal Customers

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In our last edition of Smarter Spotlight, we shared how the largest generation, millennials, engage with price reduction alerts for your brand that can increase revenue by a dollar or more per email. This week, we’ll talk about why product recommendations are a key trigger that can help build...

Smarter Spotlight

Smarter Spotlight: Why Millennials Prefer Price Reduction Alerts

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In our last edition of Smarter Spotlight, we switched our focus from eCommerce to the financial services industry to discuss how they can utilize a...

Smarter Spotlight

Smarter Spotlight: How FinServ Can Re-engage Customers with Form Abandonment

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In our last edition of Smarter Spotlight, we discussed product category and browse abandonment notifications and why marketers should be sending...

Smarter Spotlight

Smarter Spotlight: Why Marketers Should Be Sending Product, Category and Browse Abandonment Emails

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In our last edition of Smarter Spotlight, we discussed first impressions and how to ensure you’re making the most of your Welcome Series. This...

Smarter Spotlight

Smarter Spotlight: 3 Pro Tips for a Personalized Welcome Series

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Last week on Smarter Spotlight, we discussed how to optimize your website for conversion using Geo-targeting. This week, we’re going to talk first...

Smarter Spotlight

Smarter Spotlight: How to Cater to 7.5 Billion People Using Geo-targeting

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Last week on Smarter Spotlight, we discussed the importance of using an Email Collection Lightbox on your eCommerce site to capture and retain new...

Smarter Spotlight

Smarter Spotlight: How to Use an Email Collection Lightbox Effectively

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Last week on Smarter Spotlight, we took a look at 6 Fixes for High Checkout Abandonment and how marketers can create a smoother, more seamless...

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