Worldwide Business Research has announced the finalists for the Etail Best-in-Class Awards, and both Finish Line and JustFab are in the lineup in the email category! What do Finish Line and JustFab’s award-worthy email campaigns have in common? SmarterHQ of course! The Best in Class awards highlight how these retailers utilized the SmarterHQ platform to execute profitable, cross-channel marketing programs.
We can’t give away too much more about Finish Line and JustFab’s execution and performance stats until the winner is announced at the eTail West Conference on Februrary 19, but we will share that these programs are incredibly groundbreaking and give you a sneak peak of exactly what we mean when we say cross-channel… Among many other things, Finish Line and JustFab were able to:
- Unite customer intelligence and email fueled by web and catalog behavior
- Unite customer intelligence and email fueled by in-store and web behavior
- Combine loyalty data with digital channel engagement data to drive product recommendations via email
At SmarterHQ, we are so proud of the Finish Line and JustFab marketing teams and appreciate their support as we evolve into the definitive behavioral marketing platform for retail. If you’ll be at eTail West in February, stop by the SmarterHQ booth #606 to see how JustFab, Finish Line and others are producing smarter cross-channel campaigns!