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Infographic - Millennials: Where they shop, How they shop, Why it matters

The largest living generation, a body of digital natives, a population associated with communications, media and technology: millennials are reshaping the economy and how companies conduct business with consumers. For retailers, this means an entirely different landscape between marketers and customers compared to the past.

For a glimpse into their minds, SmarterHQ conducted a consumer survey targeting 1,000+ millennials about their marketing preferences and shopping habits to help retailers align their strategies with the current landscape.