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Infographic: The Cost of Annoying Your Customers with Email

In the increasingly competitive retail battlefield, shoppers are resoundingly demanding more personalized experiences, and retailers are scrambling to find scalable solutions for delivering them. Customers expect brands to keep up with their personal shopping preferences across all channels. Before examining tactics for delivering an automated, personalized experience, it’s important to understand that personalization is not a “nice to have,” but rather, an imperative for your business. In this infographic, we examined email, the most cost effective – and widely abused – marketing channel for retailers and the implications of annoying your customers with email: