Every new year sparks an “out with the old, in with the new” mentality—a chance to re-focus, refresh, and welcome change. For us, that begins today with the launch of our new logo. We’re excited to share it with all of you and wanted to give some background on our logo’s new look.
Today’s consumers are more connected and more distracted than ever before, and they have higher and higher expectations of what their shopping experience should be: immediate, convenient, and hyper-personalized, no matter where they choose to interact. All of this (along with lack of time and resources, siloed departments and data, competition and constant innovation—just to name a few) makes it extremely hard for brands to deliver the experiences their customers demand.
At SmarterHQ, we exist to make it easy for marketers to not only meet but exceed consumer expectations. We help brands increase revenue now and relationships over time by simplifying and elevating their ability to power highly personalized, cross-channel experiences for their customers.
Ultimately, the customer is at the core of everything we do—and we want our logo to reflect that a bit more:
Over the next few months, you’ll see other visuals get refreshed to continue to reflect who we are: a world-class platform and team dedicated to helping you enhance experiences, exceed expectations, and drive results—and we couldn’t be more ready to tackle the year ahead.