The holidays are creeping up, which means shoppers are beginning to write their wish lists. With 205 billion emails being sent every day, nobody has time to thoroughly sort through their inbox. Retailers have to push and shove to get consumer’s attention, and drowning your shoppers with sale and promotional emails often leads to an unsubscribe. So how do your emails stay afloat during the holiday season and capture your customer’s attention in the right way?
By focusing on individual shoppers rather than mass segmentation, email marketers have the opportunity to lead the way in personalization. In our newest whitepaper, you will find our client examples, creative strategy, average client results and holiday tips for personalized triggered email marketing campaigns for the eCommerce industry. These campaigns have proven to increase engagement, revenue, and customer loyalty.
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