Holiday Marketing

Recap: SmarterHQ customers enjoy happy holiday season

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While many people enjoyed a much needed holiday break, retail marketers powered through the busiest and most crucial portion of their year. This holiday season, SmarterHQ customers launched thousands of behavioral and segmented email and web campaigns aimed at personalizing experiences for...

Holiday Marketing

Holiday Emails That Knocked Our Stockings Off

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Holiday season might as well be called “Email Season.” With brands across industries offering once-in-a-year deals during Black Friday and Cyber...

Personalization

A 5-Step Guide to Moving Beyond Cart Abandonment

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Seven out of ten online shopping carts are left abandoned. This means abandonment presents a massive opportunity for brands to reengage shoppers and...

Predictive Analytics

Six Ways Marketing Models Can Immediately Improve Results

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In an era where big data and technological innovation are unlocking what seems like a new capability every day, it’s increasingly difficult to...

Holiday Marketing

INFOGRAPHIC: How the Holiday Season Changes Shopper Behavior

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The holiday shopping season is the most important time for retailers alike. Those who are the most successful, understand and adapt to the changes in...

Personalization

How to Increase AOV by 24%, and More: The SmarterHQ Lookbook

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Brands often ask us “what kind of things can I do with SmarterHQ?” To us, that’s like someone with a blank canvas and a set of art supplies...

Personalization

Offer On? Seven Tips for Fine-Tuning Your Offer Strategy

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Offers are a necessary evil of retail. Sales and discounts can be equal parts beneficial and detrimental, often providing short-term gains that can...

Improve conversion by unifying your email & website with SmarterHQ

Creating consistency across your two biggest marketing channels means a better customer experience. A better customer experience means improved conversion, repeat business and long-term loyalty.

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