Predictive Analytics

Six Ways Marketing Models Can Immediately Improve Results

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In an era where big data and technological innovation are unlocking what seems like a new capability every day, it’s increasingly difficult to discern between a long-lasting trend and a fleeting fad. More practically speaking, for marketers, it muddies the waters when determining where to make...

Holiday Marketing

INFOGRAPHIC: How the Holiday Season Changes Shopper Behavior

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The holiday shopping season is the most important time for retailers alike. Those who are the most successful, understand and adapt to the changes in...

Personalization

How to Increase AOV by 24%, and More: The SmarterHQ Lookbook

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Brands often ask us “what kind of things can I do with SmarterHQ?” To us, that’s like someone with a blank canvas and a set of art supplies...

Personalization

Offer On? Seven Tips for Fine-Tuning Your Offer Strategy

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Offers are a necessary evil of retail. Sales and discounts can be equal parts beneficial and detrimental, often providing short-term gains that can...

Holiday Marketing

A Recipe for Happy Holidays: Six Must-Have Campaigns for Marketers

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With back-to-school and Labor Day in the rearview, the time for a swift pivot to holiday planning is upon us. According to the National Retail...

Holiday Marketing

Five Lessons Labor Day Can Teach Marketers About Holiday Season

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As a marketer, here’s what Labor Day likely looked like for you “We have an amazing promotion running right now.”“We need to move...

News

SmarterHQ Expands Operations with New Office in Austin, Texas

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New office will serve growing national customer base and fuel further growth SmarterHQ, creator of the industry-leading SmarterHQ...

Improve conversion by unifying your email & website with SmarterHQ

Creating consistency across your two biggest marketing channels means a better customer experience. A better customer experience means improved conversion, repeat business and long-term loyalty.

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