Predictive Analytics

3 Ways Machine Learning Can Improve Your Email Campaigns

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It is not news to anyone that the Retail and Financial Services landscapes are changing. For marketers, it is no longer sufficient only to send scheduled campaigns based around a marketing calendar, and reaching today’s consumers with the right messaging requires the assistance of...

News

Xtern Program Part 2: Why Techpoint's Xtern Program Is More Than an Internship

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Techpoint's Xtern program offers more than just a connection to a great company. Besides the perks of housing and some meals, we get to experience a...

News

​ Jack Kusner Promoted to VP of Sales

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Our very own Jack Kusner, a member of the SmarterHQ team for almost four years now, has been promoted to Vice President of Sales. Previously serving...

News

Xtern Program Part 1: How TechPoint helps SmarterHQ Find Talent

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In start-up country and especially in tech, there is a phenomenon that takes place when you look to grow your company from 15-30 employees to 50 plus...

Smarter Spotlight

Smarter Spotlight: 3 Pro Tips for a Personalized Welcome Series

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Last week on Smarter Spotlight, we discussed how to optimize your website for conversion using Geo-targeting. This week, we’re going to talk first...

Predictive Analytics

Product Recommendations from the Eyes of a Data Scientist

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Hey guys, Casey Barwell here. As a part of the Data Science team at SmarterHQ, I’ve been working closely on our most recent product launch—...

Events

​ How H.H. Brown Engages Customers Using Behavioral Marketing

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With hyper-personalization and behavioral data at the forefront of every marketer’s mind this year, we're featuring one of the world’s top...

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Creating consistency across your two biggest marketing channels means a better customer experience. A better customer experience means improved conversion, repeat business and long-term loyalty.

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