Smarter Spotlight

Smarter Spotlight: How FinServ Can Re-engage Customers with Form Abandonment

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In our last edition of Smarter Spotlight, we discussed product category and browse abandonment notifications and why marketers should be sending them. This week, we’re focusing on the Financial Services industry, and how FinServ brands can utilize a form abandonment campaign to re-engage...

Smarter Spotlight

Smarter Spotlight: Why Marketers Should Be Sending Product, Category and Browse Abandonment Emails

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In our last edition of Smarter Spotlight, we discussed first impressions and how to ensure you’re making the most of your Welcome Series. This...

Personalization

Infographic - Millennials: Where they shop, How they shop, Why it matters

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The largest living generation, a body of digital natives, a population associated with communications, media and technology: millennials are...

News

Millennials Prefer Shopping In-Store, According to New SmarterHQ Survey

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Seventy Percent of Millennials Are Comfortable with Retailers Tracking Their Purchasing and Browsing Behaviors INDIANAPOLIS, August 22, 2017 – As...

News

SmarterHQ Appears on the Inc. 5000 list for the 2nd Time

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Inc. Magazine Unveils 36th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000. For the 2nd Time, SmarterHQ...

Best Practices

The Secret to Unifying Omni-Channel Experiences

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It’s no mystery that nowadays your customers are interacting with your brand in more varied and unpredictable ways than ever before. These...

Personalization

5 Reasons Consumer Banks Need a Behavioral Marketing Strategy

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Amazon. Uber. PayPal. Fitbit. Netflix. What do all of these successful companies have in common? Ease, convenience and most of all – an experience...

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