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SmarterHQ Launches Profile Data Collect: Enhancing Marketers’ Abilities to Leverage Key Customer Data

INDIANAPOLIS, IN – February 19, 2019 – SmarterHQ, a leading multichannel behavioral marketing platform, announced today it has launched Profile Data Collect, a new solution allowing customers to combine CRM, persona and loyalty data with behavioral data to take cross-channel personalization to the next level. With Profile Data Collect, marketers can easily activate their customer profile information into marketing campaigns to help drive retention and deepen customer relationships.

“We designed Profile Data Collect to solve marketers’ struggles with leveraging key customer data into actionable campaigns and integrating data across internal systems and vendor solutions,” said Craig Sturgis, VP of Product, SmarterHQ. “Profile Data Collect simplifies our clients' ability to unify their customer profile data with browse and purchase history across online and offline channels. Providing this capability along with our Customer Identity Resolution allows marketers to better identify, segment and target audiences to create real-time experiences tailored to consumers’ unique preferences and behaviors. It also allows marketers to take action on internal-created data points like personas and scores without heavily involving their IT, BI or Data Science teams.”

By merging CRM, persona, loyalty and other key data directly within the SmarterHQ platform, clients can use Profile Data Collect to engage their customers with VIP messaging, persona-based content, membership renewals, loyalty-tier alerts and rewards, among other important marketing tactics. Sam’s Club, a SmarterHQ client, piloted the solution and is seeing success in improving engagement and retention.

“We migrated our membership campaigns from an ESP-based solution to SmarterHQ’s Profile Data Collect solution as soon as it became available. Since implementing the solution, we’re seeing higher levels of engagement and increases in revenue in just a few months from those critical campaigns. SmarterHQ has simplified the ability to associate membership data with online and offline behavior, making it easy to implement and optimize our personalized communication strategy,” said Victor Chemtob, Director of CRM & Customer Engagement, Sam’s Club.

The launch of SmarterHQ's Profile Data Collect is one of many ways the Company continues to evolve and innovate their platform capabilities, with Facebook integration and additional features in the works.

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