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Recap: SmarterHQ customers enjoy happy holiday season

While many people enjoyed a much needed holiday break, retail marketers powered through the busiest and most crucial portion of their year. This holiday season, SmarterHQ customers launched thousands of behavioral and segmented email and web campaigns aimed at personalizing experiences for their customers, increasing holiday revenue and automating critical communications. To illustrate just how busy holiday season was, here are a few eye-popping numbers that show the amount of data our system processed.

50 million

Requests processed by our servers on Black Friday

12.5 million

Web sessions supported on Cyber Monday alone

50 percent

of site traffic occurred on a mobile device, confirming shoppers are increasingly making purchasing decisions quickly and while on the go.
We pride ourselves on supporting our customers during their most crucial sales season. Aside from the value we drove, we’re most proud that all of our customers successfully navigated the holidays with zero issues. We’d love to learn more about how the holidays went for your brand, where you feel there’s room for improvement, and how we can help you use behavioral data to support your marketing efforts in the coming year.