New office will serve growing national customer base and fuel further growth
SmarterHQ, creator of the industry-leading SmarterHQ behavioral marketing platform, has announced the opening of a new office in Austin, Texas. The announcement comes on the heels of a recent $8 million round of financing, led by Simon Venture Group, and marks the first time the company has expanded beyond its headquarters in Indianapolis. The expansion of its geographic presence reflects a continued period of growth for the company, which has now raised $20 million since 2014.
“We have experienced unprecedented growth over the past year, and so too did the industry, as more national brands strive to make customer data and personalized communication foundational to their marketing efforts,” said Michael Osborne, CEO of SmarterHQ. “It is clear that there is tremendous opportunity to bring our expertise and innovation to new markets, and we are excited that this expansion will help us grow our solutions to best fit the needs of our clients and their customers.”
SmarterHQ is a behavioral marketing platform that allows brands to convert data to insights, and leverage them to create real-time personalized experiences on email and web. The platform directly integrates with brands’ existing technologies, creating seamless implementation and a quick path to new revenue across multiple channels.
In just five years since its founding, SmarterHQ has rapidly grown its client base to include some of the nations leading retail brands, including Finish Line, Eddie Bauer and eBags, among others.
“We’re fortunate enough to have a team that includes some of the brightest and most talented people in our industry,” said Jason Woosley, CTO of SmarterHQ. “As we continue to seek out exceptional talent to address the challenges within our industry, establishing a firm presence in Austin’s thriving tech community is a logical next step for our organization."
Both Austin and Indianapolis – SmarterHQ’s two main hubs – were recently included in the list of “Top 10 Up-and-Coming Cities for Tech Jobs” by ZipRecruiter.
For more information, visit www.smarterhq.com.
SmarterHQ is the leading multi-channel behavioral marketing platform, empowering B2C marketers to personalize individual customer interactions in real-time. We work with some of the world’s largest brands – such as Bloomingdales, eBags, Chico’s, and Finish Line to drive phenomenal business results. We’ve been recognized by Forbes as technology to push B2C companies into a new era of personalization and Forrester’s Total Economic Impact study to deliver 667% in ROI. Visit SmarterHQ.com for more information.