Oracle Cloud customers can now leverage SmarterHQ to segment, target and personalize marketing campaigns based on behaviors in real-time.
INDIANAPOLIS, IN—May 17, 2017—SmarterHQ, a leading multi-channel behavioral marketing platform and Silver level member of Oracle PartnerNetwork (OPN), today announced that its real-time personalization technology is now available in the Oracle Cloud Marketplace for Oracle Commerce Cloud customers. Recognized within the industry for their expertise in email and web campaigns, SmarterHQ empowers marketers and e-commerce professionals to understand and respond to customer interactions in real-time based on their online and offline behavior.
The Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and service providers offering unique business solutions, including ones that extend Oracle Cloud Applications. Oracle Cloud is the industry’s broadest and most complete public cloud, delivering enterprise-grade services at every level of the cloud technology stack including software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS), and data as a service (DaaS).
“Our collaboration with Oracle Commerce Cloud makes it easier for the Oracle community to apply behavioral marketing on their Commerce site to their email and web campaigns,” said Barry Clark, Vice President, Business Development at SmarterHQ. “We’ve made it easy for customers to get started just by downloading the SmarterHQ app directly from the Oracle Cloud Marketplace.”
Oracle Cloud customers that download the SmarterHQ app will be able to set up customer segments in seconds based on any customer interaction with their website, product catalog and brick and mortar location. This allows the marketer to convert customers faster by automating personalized website and email experiences based on real-time interactions with campaigns such as cart and browse abandonment, welcome series, email collection lightbox, website geo-targeting and more. Utilizing the shopper’s previous behaviors, marketers can bring customers back to the website with campaigns such as back in stock, low inventory, price drop, new products, disengaging customer, product recommendations and more.
“SmarterHQ for Oracle Commerce Cloud has made it incredibly easy to match products to a customer based on any interaction they have with our website,” said Pamala Cutler, Digital Marketing and E-commerce Manager, Berkshire Blanket and Home Co. “Not only have we seen an increase in revenue for personalized segments, but we’ve also seen a significant increase in customer engagement when automating relevant, personalized messages.”
The Oracle Cloud Marketplace offers an intuitive user interface to browse and search for available applications and services, as well as user ratings and reviews to help customers determine the best business solutions for their organization With its new automated application installation features, customers can easily deploy provider business applications from a centralized cloud interface.
SmarterHQ is the leading multi-channel behavioral marketing platform, empowering B2C marketers to personalize individual customer interactions in real-time. We work with some of the world’s largest brands – such as Bloomingdales, Santander Bank, Carrentals.com and Finish Line to drive phenomenal business results. We’ve been recognized by Forbes as technology to push B2C companies into a new era of personalization and Forrester’s Total Economic Impact study to deliver 667% in ROI. Visit SmarterHQ.com for more information.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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