SmarterHQ uses email triggers to help marketers personalize customer interactions through integration to Oracle Marketing Cloud
(INDIANAPOLIS, October 23, 2017) – SmarterHQ, a leading multi-channel behavioral marketing platform and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched a behavior marketing application now available on the Oracle Cloud Marketplace. This new application helps marketers personalize individual customer interactions in real-time using online and offline behavior with Oracle Marketing Cloud through Oracle Responsys. Through AI and machine learning, SmarterHQ is an industry leader with email and web campaigns, empowering marketers and e-commerce professionals to better understand who their customers are and how they prefer to shop in order to effectively interact and engage them in real-time.
The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation for enterprise B2B and B2C marketers on a single system of record.
SmarterHQ enables Oracle Marketing Cloud customers to easily break down data siloes that inhibit retailer success by unifying all online and offline customer data into its behavioral marketing platform. The application consumes all customer behavioral and transactional data and builds automated segments based on any interaction a customer has with that brand. Brands leverage this data to increase conversion rates and keep customers coming back. With SmarterHQ, marketers can now turn casual browsers into highly engaged customers using current and previous behaviors to deliver consistent, personalized touchpoints in real-time, such as cart and browse abandonment reminders, low inventory and back-in-stock notices, and calls to action for disengaged customers.
“In 2017, shoppers no longer want a one-size fits all model, so both in-store and online experiences should be tailored to each individual customer,” said Michael Osborne, SmarterHQ CEO. “Personalization is absolutely key and through our collaboration with Oracle Marketing Cloud, we are making it easier for the Oracle community to get a closer look at their customers via the right customer data, which ultimately drives customer engagement, brand loyalty, and company ROI.”
Oracle Marketing Cloud customers can visit the SmarterHQ listing in the Oracle Cloud Marketplace to install the application and begin implementing SmarterHQ for Oracle Marketing Cloud.
SmarterHQ is a leading multi-channel behavioral marketing platform, empowering B2C marketers to personalize individual customer interactions in real-time. We work with some of the world’s largest brands – such as Bloomingdales, Santander Bank, Carrentals.com and Finish Line to drive phenomenal business results. We’ve been recognized by Forbes as technology to push B2C companies into a new era of personalization and Forrester’s Total Economic Impact study to deliver 667% in ROI. Visit SmarterHQ.com for more information.
About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features a selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions: https://cloudmarketplace.oracle.com/marketplace/product/marketing.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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