It's that time again! On October 4th we will be hosting a webinar to highlight the personalization movement. Join Jason Fordham, VP of Product at SmarterHQ, and guest speaker Brendan Witcher, Principal Analyst with Forrester Research, as we discuss how brands are making the move in personalization from customer journeys to individualized interactions to create true 1:1 marketing at scale. You’ll also hear from Aaron Buchanan, Digital Personalization Manager at Finish Line, on how they’ve been able to use SmarterHQ’s personalization engine to automate individualized interactions with their customers across web and email to deliver 2.5X in web effectiveness and a 50 percent increase in triggered email revenue results.
During this webinar you will learn:
- Why individualized interactions deliver true 1:1 marketing
- How to get started in automating real-time personalized messages
- How Finish Line has increased revenue and customer loyalty with individualized personalization