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Three Must-See Shoptalk 2016 Sessions

Our team is happy to be sponsoring Shoptalk this Sunday in Las Vegas! With more than 300 speakers, we narrowed it down to three can’t-miss sessions during the event. We look forward to “talking shop” next week at the Aria Las Vegas. If we can’t connect before or after a session, request a demo and we can set up a time that works.


Driving In-Store Mobile Engagement

Monday, May 16, 11:15am

Retailers are redefining the offline shopping experience for connected consumers. Today, shoppers use their mobile phones for functions such as barcode scanning and wayfinding as well as to access shopping lists, promotions, loyalty rewards programs and more. Associates are also empowered with devices to personalize the in-store experience for shoppers. To enable these interactions, retailers are leveraging a variety of technologies including Wi-Fi, GPS, NFC and BLE beacons. In this session, retail leaders will discuss how they're using these solutions, including mobile apps, to engage consumers as they shop in stores.

Featured Speakers:

  • Mary Beth Laughton – SVP Digital, Sephora
  • Ratnakar Lavu – CTO, Kohl's
  • Pawan Verma – SVP / Chief Information Officer, Foot Locker


Physical Retail Goes Digital - Creating and Managing Omnichannel Customer Experiences—Prices, Products and Promotions

Monday, May 16, 1:40pm

Creating a seamless omnichannel customer experience is a complex undertaking. Retailers must decide how to manage issues including price, product and promotions across every consumer touchpoint and balance the level of consistency their customers demand with their own internal capabilities. Retailers are also seeking competitive advantages with omnichannel initiatives such as endless aisle capabilities and in-store pickup, popular consumer offerings that require high levels of inventory visibility. Join us to hear how leading retailers are tackling these core issues and creating a great brand experience no matter where the customer is shopping.

Featured Speakers:

  • Harvery Bierman – VP eCommerce Technology & Operations, Crocs
  • Kevin Ertell – SVP, Digital, Sur La Table
  • Mary Lou Kelly – President, eCommerce, Best Buy


Ecommerce – Preparing for Distributed Commerce

Tuesday, May 17, 11:15am

Commerce is being enabled in a growing number of places, both online and offline: on social networks and content sites, on scannable print ads and virtual shopping walls. Additionally, the arrival of connected floors, lights, refrigerators, shirts and more means there will be a massive increase in the number of touchpoints through which consumers can engage. In this session, leading consumer brands will explore the implications of the exploding number of commerce touchpoints and discuss how they're thinking about the arrival of shopping everywhere.

Featured Speakers:

  • Neil Ackerman – Global eCommerce Lead, Mondelez International
  • Sid Jatia – VP, Omnichannel Digital, Under Armour
  • Joe Megibow – President, Joyus
  • Ryan Ross – EVP – Marketing & Digital Commerce, HSN


We hope to see you at the event. Remember, what happens in Vegas doesn’t always have to stay in Vegas. If you're interested in learning more about how we use context to fuel the relevant email and website experiences your customers demand prior to ShopTalk, request a demo today!