Most people love a good deal, and leisure travelers are no exception. No matter the season, consumers invest in a heavy amount of research and site browsing to find the best vacation deals. At the same time, 69% of leisure travelers worry they’re not finding the best price or making the best decision—causing them to put off booking their hotel room, flight, or rental car to see if rates decrease in price.
That’s where Booking/Travel Discount Alerts come in. These emails let your customers know when items they previously viewed have gone down in price and create urgency to complete their booking. Our Booking/Travel Discount Alerts allow you to:
- Utilize customers’ multichannel browsing history to target those who are more likely to book specific items, markets, or properties.
- Prioritize and send dynamic alerts based on products or properties your customers care about.
- Give interested travelers the chance to take advantage of discounted prices before availability or inventory runs out.
- Keep customers focused on looking for future deals directly with you over an OTA or competitor (hello, loyalty program).
Even better, they've resulted in a 39% click to conversion rate for our clients.
Execute them effectively into your marketing strategy with these tips:
1. Only target customers who have interacted with specific items.
Customers who have demonstrated an interest in specific products, properties, or pages are the ones who are most likely to make a purchase after receiving a price reduction alert. Studies have shown that 90% of consumers are willing to share behavioral data for a cheaper and easier experience. Unfortunately, less than 50% believe that travel brands send them relevant communications. This illustrates the need for travel and hospitality brands to rely on customer behavioral data when developing their Booking/Travel Discount Alert campaigns. In particular, brands should review customers’ searched, viewed, carted, and purchased items, as well as “favorited” activity, to figure out who to send discount alerts to. In addition, it’s best to only send one email per person containing multiple discounted items and products when available.
2. Make sure there’s enough of a price reduction to warrant a discount alert.
When developing Booking/Travel Discount campaigns, it’s essential that the items and products of interest have a significant price reduction. As a guideline, we recommend at least a 10% discount or a $5 reduction to trigger a discount alert email. Notifying customers of these discounts can engage those who demonstrated an interest in certain items but weren’t ready to make a purchase. This helps to keep highly distracted customers and travel deal hunters interested in your brand, motivates them to take action before the offer expires or runs out of inventory/availability, and gives them a compelling reason to book with you.
3. Think about using Booking/Travel Discount Alerts after peak travel seasons.
It’s important for travel and hospitality brands to realize that Booking/Travel Discount campaigns can be effective even after peak travel seasons. These campaigns can greatly appeal to cost-conscious customers with flexible travel schedules. In fact, 44% of U.S. leisure travelers plan their trips within two weeks of departure, and more than half can be enticed by last-minute deals. Developing an off-season Booking/Travel Discount strategy can really win over travelers looking for a quick getaway after the holiday madness. These campaigns are also a great way to increase bookings when you need to clear out extra inventory for say, rental cars, or fill hotel rooms, cruises, or flights after peak travel seasons end.