SmarterHQ, the premier contextual marketing technology, today announced its integration with Yesmail, a leading email and cross-channel marketing software provider. Yesmail is known for its data-driven approach and its ability to remove barriers associated with launching marketing programs.
While Yesmail integrates with many leading web analytics and e-commerce technologies, this is its first integration with a contextual marketing technology. The integration represents a natural and logical partnership between two technologies that use data and customer context to fuel automated, personalized customer experiences.
Yesmail customers who use SmarterHQ can now trigger email marketing programs directly from the SmarterHQ user interface via its native Yesmail API integration. In a few simple steps, users can create an audience segment, trigger sends, manage subscriptions and track click-through and engagement behavior without ever leaving the SmarterHQ UI.
“This is a natural extension of our already robust set of integrations,” said Michael Osborne, CEO of SmarterHQ. “Our integration with Yesmail allows our customers to easily create audience segments, engage with them, and track the results, all while saving time.”
Its new Yesmail integration represents the latest in a long list of email marketing provider integrations for SmarterHQ, including Salesforce Marketing Cloud, Responsys, Bronto, Experian, Silverpop and more.
SmarterHQ is the contextual marketing technology brands use to drive conversion and loyalty. SmarterHQ leverages brands’ existing marketing technologies, combining real-time behavior recognition with historical consumer data to power email and website campaigns that deliver the relevant experiences customers demand.
By combining real-time interactions, consumer data, segmentation, personalization and automation, SmarterHQ provides a simple, scalable and powerful solution to the challenge of relevance for top brands, including Eddie Bauer, Finish Line, Chico’s, Value City Furniture, Golfsmith and many more