Guide
A Marketer’s Guide to CCPA:
What you need to know, communicate, and do to comply.
The California Consumer Privacy Act is here, and it’s complex, confusing, and somewhat scary. Most of this is due to the lack of easy-to-understand information and guidelines out there for B2C marketers to ensure they’re doing everything they need to ahead of the 2020 enforcement deadline.
But penalties for non-compliance could be huge even for relatively small, unintentional violations—making it that much more important for you to take action.
Download this guide for:
- The key dates, components of, and consumer rights covered under CCPA.
- Whether the law applies to your brand and what it means for marketers and execs.
- A comprehensive checklist to ensure your customer data and marketing comply with regulations.
