We help marketers exceed consumer expectations and power experiences that propel brands forward.

Our Story

SmarterHQ is changing the way brands connect with their customers.

SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had done before.

Today, SmarterHQ helps the leading brands in Retail, Travel & Hospitality, and Financial Services seize a massive opportunity to activate data and identify audiences in a way that's simple, scalable, and impactful—and power highly relevant experiences their customers can’t find anywhere else.

Our Leaders

Michael Osborne

President, Chief Executive Officer

Dean Abbott

Cofounder, Chief Data Scientist

Brian Elkins

Chief Technology Officer

Barry Clark

VP of Business Development

Kristen Hamerstadt

VP of Marketing

Kara Holthaus

VP of Client Services

Jack Kusner

VP of Sales

Craig Sturgis

VP of Product

Matt Tyner

VP of Finance & Operations

Our Offices


9102 N. Meridian St.
Suite 415
Indianapolis, IN 46260


8911 N Capital of Texas Hwy
Suite 2210
Austin, TX 78759