Prior to SmarterHQ, Bloomingdale’s used internal tech solutions batched together to power its email program. To increase reach and conversions, Bloomingdale’s sought the help from our behavioral marketing platform to drastically improve existing campaigns while also powering new, more sophisticated ones.
As a result of using SmarterHQ, Bloomingdale’s increased email-driven revenue by nearly 50% from 2014 to 2016
Targeted audience segments can be pulled in seconds, versus days or weeks before SmarterHQ deployment
The retail brand collected five times as many emails using onsite collection modals with SmarterHQ compared to previous modals
Customers looking to book a vacation are not immune to distractions: they abandon bookings 82% of the time. Frequently, travel and hospitality brands target customers in the very last stage of the booking process but that makes it difficult to uniquely interact with customers to educate and inform prior to purchase. SmarterHQ puts control into marketers’ hands, providing them important data to engage with consumers early and accurately.
Leverage browsing behaviors for specific travel destinations
Decrease booking abandonment with real-time, personalized messaging
Utilize year over year data to message trip recommendations to seasonal travelers
Financial services brands can easily incorporate a highly impactful strategy to re-engage visitors that need extra prompting. These customers have a 97.5% form abandonment rate, and that continues to increase. Behavioral marketing allows marketers to automate responsive emails and website triggers that are based on real-time activity.
Target customers who stopped before finishing a mortgage application
Educate customers with real-time messaging about new checking accounts
Say “hello” to new customers with a customized welcome series
"Beware of flashy sales pitches from their competitors, I went through four different options before deciding on SmarterHQ. The ability to segment and send highly personalized emails would never be possible without SmarterHQ. We were ROI positive within six months of launch!"