Demystifying Customer Intelligence for Marketers

with Dean Abbott, Co-Founder and Chief Data Scientist with SmarterHQ

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Dean Abbott
Co-Founder and Chief Data Scientist with SmarterHQ

What's it about...

In the midst of the big data craze, a revolution is taking place in how retailers gain insights about customers, whether they interact with the brand online, in stores, or both.

What you'll learn...

  • How to transition from reporting to data-driven decisions using predictive analytics
  • Why success requires collecting the right data, creating informative derived attributes, making this data accessible in a timely manner, and building predictive models.
  • Examples, drawn from real-world retailers, including shopping cart funnel management, shopping cart abandonment, marketing attribution, churn, and purchase propensity.