eCommerce Behavioral Marketing Playbook

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What's it about...

Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content.  Having a strategy like this in place is essential to retain, grow, and acquire customers.

In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalized interactions in real-time via email and web, marketers can convert customers faster and keep them coming back.

What you'll learn...

  • 11 email and web behavioral marketing campaigns to convert customers and keep them coming back.
  • How to prioritize individual shoppers to create the ultimate personalized customer experience.
  • Client examples, creative strategy, average client results and tips for personalized email and web marketing campaigns.