Playbook
In today’s digital age, consumers prefer to manage their financial lives online whether that is opening an account, applying for a loan, or optimizing their investment strategies. With the rise of FinTech, having a digital marketing strategy that creates a great customer experience is essential in acquiring, growing, and retaining your customers.
In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By transforming web experiences and sending triggered emails in real time using their unique behaviors, marketers can convert customers faster and keep them coming back.
In this report, you'll learn: