Whitepaper

Forrester: Total Economic Impact Study

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What's it about...

The Total Economic Impact™ Of SmarterHQ, a February 2016 commissioned study conducted by Forrester Consulting on behalf of SmarterHQ examines the potential return on investment (ROI) that retailers may realize by understanding buyer behaviors and purchase triggers. To better understand the benefits, costs, and risks associated with using SmarterHQ, Forrester interviewed four customers with multiple years of experience using SmarterHQ.

What you'll learn...

  • The net profits for a composite organization with 100M in online revenue based on four customer interviews
  • How to evaluate the potential financial impact of SmarterHQ on their organizations, and
  • How to better understand the benefits, costs, and risks associated with using SmarterHQ