Forrester Report: When to Choose a Niche Email Vendor (Dec 2016)

Even email marketing service providers (ESPs) with the broadest appeal are not always the right fit for some marketers, or for every possible situation. If you scale smaller, require specific industry competencies, want deep expertise, or needs robust marketing services, then consider working with a niche email vendor.

This Report:

  • Identifies when marketing leaders should consider niche email vendors
  • Provides examples of such niche email vendors with client examples and use cases
  • Recommends how to evaluate them