How Adding Context to Marketing Improves Conversion and Loyalty

with Rebecca McAdams, Email Innovation Expert with Forrester

Watch Now!

Rebecca McAdams
Email Innovation Expert with Forrester

Casey Baksa
Communication Director with SmarterHQ

What's it about...

This webinar focused on the business impact of adding context to your email and online marketing initiatives. Forrester Consulting recently released a study around the Total Economic Impact of SmarterHQ. This study examined the ROI SmarterHQ delivered for four long-time customers which resulted in a 667% ROI and 15% revenue lift. 

What you'll learn...

  • The results of Forrester's Total Economic Impact study on SmarterHQ and what it means for marketers.
  • How Golfsmith used SmarterHQ to drive immediate revenue lift, and continues to leverage the technology