Skyler Fernandes
Managing Director, Simon Malls
Michael Osborne
President & CEO, SmarterHQ
What's it about...
Marketers spend a lot of energy driving visitors to their website and in-store with the majority leaving without having made a purchase. Retailers need to have a strategy that understands and responds to how and where their customers like to shop. Skyler Fernandes, Managing Director at Simon Malls, and our CEO, Michael Osborne, discuss omni-channel marketing strategies personalized to individuals to drive both in-store and online sales.
What you'll learn...
- The importance for retailers to embrace an omni-channel strategy
- How Simon Mall retailers are converting webroomers and browsers
- Ways Simon Mall retailers are bringing shoppers back in-store and to the ecommerce site