CDPs Explained: How to Choose a Customer Data Platform

We break down why having a CDP is important, an overview of the 3 different types of CDPs, and how to choose the best one for your business.

In the last year and even more so in recent months, the buzz around Customer Data Platforms (CDP) has taken a noticeable shift. The need for this type of marketing solution has become even more critical and apparent as brands attempt to adapt to drastic behavioral changes due to COVID-19 and stay afloat in a post-pandemic world.

But when it comes to settling on a CDP, the process can be long-winded and semi-confusing. We break down what you need to know about CDPs and how to select the best one to fit your business needs.

Keep reading for:

  • What is a CDP and why do I need one?
  • Overview of the 3 types of Customer Data Platforms
  • How to select the right type of CDP for your needs

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