Rory Carlyle
Manager of Content Marketing, Liveclicker
Kristen Hamerstadt
Director or Marketing, SmarterHQ
What's it about...
Join us for an in-depth look at real-time marketing personalization and how to achieve success with behavioral marketing technology. Learn how behavioral, location, device, software and time-based data can be leveraged to create hyper-personalized communication opportunities online and in the inbox. See examples of successful, hyper-personalized email campaigns and more.
What you'll learn...
- Why hyper-personalized campaigns are the future of marketing
- How behavioral data can be captured and utilized in real-time
- Where personalization data is best used for real-time messaging
- Who is using real-time personalization successfully in the inbox and beyond
- What types of behavioral data can be used in the inbox